09 May 2025

Feel united by Art – Welcome ESC! In this digital campaign by the Kunstmuseum Basel, music, art, and culture come together during the ESC 2025 in Basel. Inspired by the Eurovision Song Contest slogan “United by Music,” the campaign focuses on works of art from the Kunstmuseum Basel collection that embody Swiss culture and diversity and unite different people through art.

Enjoy Swiss Culture
The clichéd characteristics of Switzerland, the host country of the ESC, are brought closer to an international audience through national works of art.

Make the Museum Your Stage
Celebrate the museum as a stage! Inspired by the spectacular stage design of the Eurovision Song Contest, the Kunstmuseum Basel offers a show that is just as lively and impressive with its architecture and artworks.

Dance Surrounded by Art
Basel danced to the finale of the Eurovision Song Contest on May 17 and 18, 2025, in the courtyard of the Kunstmuseum Basel.

Tanzfest Region Basel im Kunstmuseum